Break Through the Noise: Writing Tips for Lead Generation

Every brand needs to decide who they are and act accordingly. A simple guideline for doing this is to pick at least a 3-4 adjectives to describe your brand. At the same time, pick 3-4 adjectives that your brand is definitely NOT.

If interested, we’ll probably ask for some tweaks before giving you an assignment. Lastly, please keep in mind that we receive a lot of requests. Turn around times can sometimes be up to two months before your content gets published. While we will spend time and money promoting the post, it is expected that you’llhelp promote the pieceas well through your own social and/or email channels. Normal posts are NOT what we’re looking for here.


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Kelly has over 20 years marketing, sales and customer service experience. He is a champion for small businesses and prides himself in helping them compete and thrive in a digital world. Kelly is currently the VP of Marketing for Boostability, a company dedicated to helping small businesses grow online.

Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content. We only accept guest posts of the highest caliber. The content must be high quality and meet our guidelines. Those who can write articles that teach advanced digital marketing-based topics will have higher chances of acceptance rather than with the basics about digital marketing.

As we covered in the first section, a lead is a person who has indicated interest in your company’s product or service. Now, let’s talk about the ways in which someone can actually show that interest. Whatever channel you use to generate leads, you’ll want to guide users to your landing page. As long as you’ve built a landing page that converts, the rest will handle itself.

Well-researched, high-quality blog posts presenting a specific topic about B2B marketing, lead generation or online form design. The practice of generating consumer interest in a product or service with the goal of converting that interest into a sale is known as lead generation. In internet marketing, this usually entails using a web form to capture a visitor’s contact information (referred to as a “lead”).

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